Starter
$12.99
one time
1 analysis
Trying us out before committing
- 1 deep-dive on the top niche
- 5 niches ranked
- Email delivery
- Credit applies to your first month if you upgrade within 30 days
Pay for cadence. Every report deep-dives one niche.
One grounded analysis with sourced evidence, every cycle. No setup fees. Cancel any time. Starter credit applies to your first month if you upgrade within 30 days.
Explorer
$24.99
per month
Weekly cadence (4/mo)
Decision-phase founder, idle exploration
- 1 deep-dive per report
- 5 niches ranked per report
- Watchlist with signal alerts
- Idea Lab: queue a specific idea between cycles
- 7-day money back on first month
Hunter
$99
per month
Every 3 days (~10/mo)
Founders actively choosing a niche
- 1 deep-dive per report
- 10 niches ranked per report
- Playbook builder + Project Tracker
- Idea Lab + cross-analysis comparison
- Activity rail with score-rise alerts
Operator
$299
per month
Daily (~30/mo)
Portfolio operators, M&A advisors
- 1 deep-dive per report
- 20 niches ranked per report
- 1 monthly pick-a-loser single-niche deep-dive
- Team seats with invitations
- Multi-project tracker + native exports
All recurring tiers include Idea Lab, watchlist, source-tier confidence on every claim, and an honest preflight that refuses to spend on un-researchable niches.
Side by side
What you get at each tier.
| Feature | Starter | Explorer | Hunter | Operator |
|---|---|---|---|---|
| Cadence + volume | ||||
| Cadence | Once | Weekly | Every 3 days | Daily |
| Analyses per month | 1 | 4 | ~10 | ~30 |
| Deep-dive per report | 1 | 1 | 1 | 1 |
| Niches ranked | 5 | 5 | 10 | 20 |
| Evidence + trust | ||||
| Every claim cited to a real URL | ✓ | ✓ | ✓ | ✓ |
| Source-tier confidence dots | ✓ | ✓ | ✓ | ✓ |
| Adversarial critic pass (Chain-of-Verification) | ✓ | ✓ | ✓ | ✓ |
| Hard refusal on regulated industries | ✓ | ✓ | ✓ | ✓ |
| Salvage angles when evidence is thin | ✓ | ✓ | ✓ | ✓ |
| Free re-run when preflight refuses | ✓ | ✓ | ✓ | ✓ |
| Analysis depth | ||||
| 30-day play with day-numbered actions | ✓ | ✓ | ✓ | ✓ |
| Honest kill conditions | ✓ | ✓ | ✓ | ✓ |
| 6-axis fit radar | ✓ | ✓ | ✓ | ✓ |
| 7-axis rubric score breakdown | ✓ | ✓ | ✓ | ✓ |
| Devil's Advocate counterargument | ✓ | ✓ | ✓ | ✓ |
| Competitive Pre-Mortem | ✓ | ✓ | ✓ | ✓ |
| Rising niches section | — | ✓ | ✓ | ✓ |
| Playbook with stack tiers (Lean/Mid/Premium) | ✓ | ✓ | ✓ | ✓ |
| Idea Lab | ||||
| Score a specific idea on demand | — | ✓ | ✓ | ✓ |
| Counts against monthly cycle | — | Yes | Yes | Yes |
| Watchlist + alerts | ||||
| Niche resurrection alerts (bell) | — | ✓ | ✓ | ✓ |
| Watchlist size | — | 5 saved | 15 saved | Unlimited |
| Weekly digest email | — | ✓ | ✓ | ✓ |
| Cross-cycle tools | ||||
| Cross-analysis fingerprint | — | ✓ | ✓ | ✓ |
| Compare two analyses side-by-side | — | — | ✓ | ✓ |
| Project tracker | — | — | ✓ | Multi-project |
| Sources library (aggregated) | — | ✓ | ✓ | ✓ |
| Activity feed with score-rise alerts | — | — | ✓ | ✓ |
| Delivery + access | ||||
| Web + email delivery | ✓ | ✓ | ✓ | ✓ |
| Bilingual (English + Spanish) | ✓ | ✓ | ✓ | ✓ |
| Failure recovery (free re-run on broken pipeline) | ✓ | ✓ | ✓ | ✓ |
| Live runner status (no refresh needed) | ✓ | ✓ | ✓ | ✓ |
| Team + export | ||||
| Team seats with invitations | — | — | — | ✓ |
| Native exports (Linear / Notion / Trello) | — | — | — | ✓ |
| Monthly pick-a-loser deep-dive | — | — | — | 1/month |
| Billing + lifecycle | ||||
| Pricing model | One-time | Monthly | Monthly | Monthly |
| 7-day money back (first month) | — | ✓ | ✓ | ✓ |
| Cancel any time | — | ✓ | ✓ | ✓ |
| Self-serve billing portal | — | ✓ | ✓ | ✓ |
Starter
Cadence + volume
- Cadence
- Once
- Analyses per month
- 1
- Deep-dive per report
- 1
- Niches ranked
- 5
Evidence + trust
- Every claim cited to a real URL
- ✓
- Source-tier confidence dots
- ✓
- Adversarial critic pass (Chain-of-Verification)
- ✓
- Hard refusal on regulated industries
- ✓
- Salvage angles when evidence is thin
- ✓
- Free re-run when preflight refuses
- ✓
Analysis depth
- 30-day play with day-numbered actions
- ✓
- Honest kill conditions
- ✓
- 6-axis fit radar
- ✓
- 7-axis rubric score breakdown
- ✓
- Devil's Advocate counterargument
- ✓
- Competitive Pre-Mortem
- ✓
- Rising niches section
- —
- Playbook with stack tiers (Lean/Mid/Premium)
- ✓
Idea Lab
- Score a specific idea on demand
- —
- Counts against monthly cycle
- —
Watchlist + alerts
- Niche resurrection alerts (bell)
- —
- Watchlist size
- —
- Weekly digest email
- —
Cross-cycle tools
- Cross-analysis fingerprint
- —
- Compare two analyses side-by-side
- —
- Project tracker
- —
- Sources library (aggregated)
- —
- Activity feed with score-rise alerts
- —
Delivery + access
- Web + email delivery
- ✓
- Bilingual (English + Spanish)
- ✓
- Failure recovery (free re-run on broken pipeline)
- ✓
- Live runner status (no refresh needed)
- ✓
Team + export
- Team seats with invitations
- —
- Native exports (Linear / Notion / Trello)
- —
- Monthly pick-a-loser deep-dive
- —
Billing + lifecycle
- Pricing model
- One-time
- 7-day money back (first month)
- —
- Cancel any time
- —
- Self-serve billing portal
- —
Explorer
Cadence + volume
- Cadence
- Weekly
- Analyses per month
- 4
- Deep-dive per report
- 1
- Niches ranked
- 5
Evidence + trust
- Every claim cited to a real URL
- ✓
- Source-tier confidence dots
- ✓
- Adversarial critic pass (Chain-of-Verification)
- ✓
- Hard refusal on regulated industries
- ✓
- Salvage angles when evidence is thin
- ✓
- Free re-run when preflight refuses
- ✓
Analysis depth
- 30-day play with day-numbered actions
- ✓
- Honest kill conditions
- ✓
- 6-axis fit radar
- ✓
- 7-axis rubric score breakdown
- ✓
- Devil's Advocate counterargument
- ✓
- Competitive Pre-Mortem
- ✓
- Rising niches section
- ✓
- Playbook with stack tiers (Lean/Mid/Premium)
- ✓
Idea Lab
- Score a specific idea on demand
- ✓
- Counts against monthly cycle
- Yes
Watchlist + alerts
- Niche resurrection alerts (bell)
- ✓
- Watchlist size
- 5 saved
- Weekly digest email
- ✓
Cross-cycle tools
- Cross-analysis fingerprint
- ✓
- Compare two analyses side-by-side
- —
- Project tracker
- —
- Sources library (aggregated)
- ✓
- Activity feed with score-rise alerts
- —
Delivery + access
- Web + email delivery
- ✓
- Bilingual (English + Spanish)
- ✓
- Failure recovery (free re-run on broken pipeline)
- ✓
- Live runner status (no refresh needed)
- ✓
Team + export
- Team seats with invitations
- —
- Native exports (Linear / Notion / Trello)
- —
- Monthly pick-a-loser deep-dive
- —
Billing + lifecycle
- Pricing model
- Monthly
- 7-day money back (first month)
- ✓
- Cancel any time
- ✓
- Self-serve billing portal
- ✓
Hunter
Cadence + volume
- Cadence
- Every 3 days
- Analyses per month
- ~10
- Deep-dive per report
- 1
- Niches ranked
- 10
Evidence + trust
- Every claim cited to a real URL
- ✓
- Source-tier confidence dots
- ✓
- Adversarial critic pass (Chain-of-Verification)
- ✓
- Hard refusal on regulated industries
- ✓
- Salvage angles when evidence is thin
- ✓
- Free re-run when preflight refuses
- ✓
Analysis depth
- 30-day play with day-numbered actions
- ✓
- Honest kill conditions
- ✓
- 6-axis fit radar
- ✓
- 7-axis rubric score breakdown
- ✓
- Devil's Advocate counterargument
- ✓
- Competitive Pre-Mortem
- ✓
- Rising niches section
- ✓
- Playbook with stack tiers (Lean/Mid/Premium)
- ✓
Idea Lab
- Score a specific idea on demand
- ✓
- Counts against monthly cycle
- Yes
Watchlist + alerts
- Niche resurrection alerts (bell)
- ✓
- Watchlist size
- 15 saved
- Weekly digest email
- ✓
Cross-cycle tools
- Cross-analysis fingerprint
- ✓
- Compare two analyses side-by-side
- ✓
- Project tracker
- ✓
- Sources library (aggregated)
- ✓
- Activity feed with score-rise alerts
- ✓
Delivery + access
- Web + email delivery
- ✓
- Bilingual (English + Spanish)
- ✓
- Failure recovery (free re-run on broken pipeline)
- ✓
- Live runner status (no refresh needed)
- ✓
Team + export
- Team seats with invitations
- —
- Native exports (Linear / Notion / Trello)
- —
- Monthly pick-a-loser deep-dive
- —
Billing + lifecycle
- Pricing model
- Monthly
- 7-day money back (first month)
- ✓
- Cancel any time
- ✓
- Self-serve billing portal
- ✓
Operator
Cadence + volume
- Cadence
- Daily
- Analyses per month
- ~30
- Deep-dive per report
- 1
- Niches ranked
- 20
Evidence + trust
- Every claim cited to a real URL
- ✓
- Source-tier confidence dots
- ✓
- Adversarial critic pass (Chain-of-Verification)
- ✓
- Hard refusal on regulated industries
- ✓
- Salvage angles when evidence is thin
- ✓
- Free re-run when preflight refuses
- ✓
Analysis depth
- 30-day play with day-numbered actions
- ✓
- Honest kill conditions
- ✓
- 6-axis fit radar
- ✓
- 7-axis rubric score breakdown
- ✓
- Devil's Advocate counterargument
- ✓
- Competitive Pre-Mortem
- ✓
- Rising niches section
- ✓
- Playbook with stack tiers (Lean/Mid/Premium)
- ✓
Idea Lab
- Score a specific idea on demand
- ✓
- Counts against monthly cycle
- Yes
Watchlist + alerts
- Niche resurrection alerts (bell)
- ✓
- Watchlist size
- Unlimited
- Weekly digest email
- ✓
Cross-cycle tools
- Cross-analysis fingerprint
- ✓
- Compare two analyses side-by-side
- ✓
- Project tracker
- Multi-project
- Sources library (aggregated)
- ✓
- Activity feed with score-rise alerts
- ✓
Delivery + access
- Web + email delivery
- ✓
- Bilingual (English + Spanish)
- ✓
- Failure recovery (free re-run on broken pipeline)
- ✓
- Live runner status (no refresh needed)
- ✓
Team + export
- Team seats with invitations
- ✓
- Native exports (Linear / Notion / Trello)
- ✓
- Monthly pick-a-loser deep-dive
- 1/month
Billing + lifecycle
- Pricing model
- Monthly
- 7-day money back (first month)
- ✓
- Cancel any time
- ✓
- Self-serve billing portal
- ✓
FAQ
Common questions before you start an analysis.
How is this different from a market research report?
We don't write market reports. We render a verdict on a niche YOU should build, against your specific skills, budget, languages, and refusals. Same evidence depth, ranked against you.
What if I have a specific idea in mind?
Idea Lab (included on every recurring tier) takes the idea, your target customer, and your unfair advantage as inputs and runs a full analysis on it. Counts as one of your monthly cycles.
What happens if my idea has no evidence to research?
Our preflight gate spends ~$0.02 to check public source coverage BEFORE the deep-dive. If the evidence isn't there, we refuse to spend on guesswork, surface three salvage angles you could try instead, and give you a free re-run credit. Every competitor will return a confident report on thin evidence; we won't.
Can I cancel any time?
Yes. Cancel any time from your dashboard. No prorated refunds; your current cycle finishes and then you stop being billed.
What languages do you work in?
English and Spanish, equally. Our agents source evidence from both markets and your analyses come back in whichever language you filled the intake in.
Do you work in regulated industries?
No. We don't analyze insurance, medical, legal advice, financial advice, tax prep, or construction lien. Anything else is on the table. If you submit one of these, we refuse before spending and tell you why.
Who runs the analysis?
A 3-stage pipeline: a research agent with grounded web sources → a synthesis agent rendering verdict + score → a Chain-of-Verification critic pass that rechecks every claim against the ledger before delivery. Every claim is anchored to a real source URL by construction; we cannot fabricate a citation.
How does the source-trust signal work?
Every cited source carries a confidence tier (high / medium / low). We render those tiers visibly throughout the report — emerald dot for high, zinc for medium, amber for low. Low-confidence sources are NEVER silently downgraded; you see exactly which claims rest on thin evidence.
Ready when you are.
Five minutes to fill out the intake. Most first analyses land within 5 to 15 minutes after submission.
Start my analysisNot ready? See a sample analysis first.