Field notes
The work, in our own words.
Notes from the bench. Methodology posts, post mortems, occasional editorial on the SaaS landscape. We write when we change our minds, when something breaks, and when we figure out something worth telling the next person about.
- 2026.05.20/6 min read
Why we refuse to analyze your idea sometimes.
Most research tools say yes to everything. Type in something illegal, get a confident revenue projection. We built a preflight check that says no on purpose, and three salvage angles beats one fake verdict every time.
Andrés·Read note - 2026.05.11/5 min read
On hating logo clouds.
Our marketing site does not have a customer logo wall. Not because we are too cool for one. Because we do not have the customers yet, and the wall of fake trust is the oldest tell in pre product market fit SaaS.
Andrés·Read note
More coming
We publish when we have something to say.
No editorial calendar, no listicles, no SEO bait. The next note lands when a customer surprises us or when we change the pipeline in a way worth defending in public.
Read the methodology in the meantime